interlinkONE's (Booth 3661) CEO, John Foley, Jr. has released a new book: Business Transformation: A New Path to Profit for the Printing Industry. The book contains business strategies, marketing plans, campaign ideas, case studies, and other materials to help companies transform their business to one that can successfully offer marketing services.
Some of the highlights found in Business Transformation: A New Path to Profit for the Printing Industry include:
- QR Codes are spread throughout the book to help make its pages interactive; upon scanning the 2d barcodes, readers are directed to supporting content on mobile websites
- Advice from companies that have already found ways to adjust their business model, and succeed
- Best practices from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future
- Statistics on how the printing industry has been affected in terms of shipments, employment, and
- Practical advice and actionable steps that your printing company can implement to succeed!