One of the most important elements of the on-line print buying process is the ability of the print buyer to visualize the job he or she is ordering. Words in a paragraph just don't suffice when you're buying mission-critical collateral materials to support your business. EFI's (Booth 2000) Digital StoreFront has addressed this need with a new user interface and on-line preview capability. The new Digital StoreFront interface leverages the Flex toolkit for the most advanced and user-friendly interface available today. This new interface is designed to assist the print buyer in the development of a specification utilizing a single focused page, in contrast to other Web-to-Print tools that navigate the buyer through a series of screens for specifying, pricing and previewing the job. The focused page concept delivers a more visual, complete and accurate result.
The new Digital StoreFront preview ensures the accuracy and completeness of the final job. The buyer describes what is required and the system confirms their description with a production-accurate preview. The buyer can review, make notes, and accept the proof online, 24/7. The overall process speeds production, reduces change costs, eliminates errors, and builds a lasting relationship between the printer and the print buyer.