DirectMail.com, a leading provider of integrated direct marketing solutions, announced today the availability of several new specialty lists from its mailing list service. DirectMail.com recently created new lists on back to school shoppers, parents of twins and triplets, and parents of older children (tweens), drawing from a database of over 215 million consumers residing in over 110 million living units. These niche lists, which are unique offerings of the firm, further expand DirectMail.com’s extensive mailing list offering.
Aside from identifying households as “back to school shoppers,” “parents of twins and triplets,” or having “tweens,” marketers can opt to receive additional household data such as education, ethnicity, household income, and age and gender of children. The “tween” list can be customized further to identify “green” families, as children of that age are often vocal about practicing recycling in the home as they learn more about the environment. This detailed information provides retail and service companies such as child care providers, tutoring centers, and electronics, apparel and school supplies retailers with the demographic data needed to find their “best” customers and eliminate wasteful mailing.
Bob Salta, Principal, DirectMail.com, said, “Consumers with children have diverse shopping needs, and our list managers developed these three lists with providers of those needs in mind. Built using our patented GeoSelector™ technology, our new specialty lists give marketers invaluable consumer data and allow them to more precisely target likely prospects and save on mailing costs. We are excited to offer our customers niche list offerings that fit their precise needs.”