FusionPro Expression Producer (Cloud) is the new image personalization composition solution from PTI Marketing Technologies (Booth 744). It uses cloud servers to generate unlimited personalized images on demand. The personalized images, which blend imagery with special fonts to create life-like personalized graphics, can be used in print, web, mobile, and any other media that allows for variable or versioned input.
FusionPro Expression Producer is service based. Customers can use their online account for one-off campaigns or they can subscribe to a monthly fee with a set amount of images a month. They simply upload a pre-built or custom FusionPro Expression template and use the custom URL produced. The URL is then pasted into HTML files for any type of digital media. IT resources are not required. Expression Producer can be integrated with other PTI products such as FusionPro Links, MarcomCentral, and Exact Target Email Services. Other functions include testing and reporting on activity (calls to URL).