Pitney Bowes

Personalization Software Marketed by Pitney Bowes

Pitney Bowes offers two personalization software packages that complement each other and enhance marketing and promotional communications very easily!

The first package, PrintShop Mail Suite is a standalone variable data printing composition software that allows you to merge any design with any database and print on any printer. The true potential of this software lies in the personalization of promotional documents. Harness the power to increase your customer’s response rates, increase order value and sales, and improve response time.

Secondly, DirectSmile software is an image personalization program that works with PrintShop Mail to drive reader awareness and engagement. Imagine being able to easily put your customer’s prospect’s name in a cloud formation or on another relevant image, as an example!

Together this solution allows you to offer:

• Targeted promotions, variable images, and variable barcodes to engage the recipient and drive open and transaction rates

• Optimized print files for high-speed printing of high-volume merges

• Provides a new dimension of personalization on promotional communications

Pitney Bowes also offers many other mailing and printing solutions including; addressing software, postal education, and color digital laser and inkjet printers that will beautifully print your promotional pieces.

Contact Pitney Bowes today at www.pb.com/quickprint or 877-202-5360.

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