In the current array of competitive offerings, designers and brand owners have had to accept low brightness, off-white alternatives for their printed applications that require a heavyweight (14 pt. and above) coated one-side cover. But that is no longer the case. MeadWestvaco Corporation announced that its Commercial Print business has extended its Tango C1S coated cover to include 14 pt. through 24 pt. heavyweight calipers with the same 92 brightness, clean-white shade and consistent print performance that has made the Tango coated cover line the preferred choice of printers, designers and brand owners.
“Designers and brand owners have been asking for this, and we have responded,” said Steve Anderson, director, marketing for MWV’s Commercial Print business. He continued, “In this competitive environment, our customers want to present a consistent, high quality brand image across any print campaign. In doing so, they need their direct mail pieces to match up with their brochures, and their pocket folders to match up with their in-store displays. By extending our C1S offering up to 24 pt. caliper, they can now do that.”
MWV’s Tango line is available as a coated one-side or coated two-side cover from 8 pt. through 24 pt. (or the equivalent of 70# to 170# cover). MWV will continue to offer its 86 brightness Tango Blanks product in heavyweight C1S calipers for less critical print applications.