UPM Raflatac announces the launch of its new Translucent DM labelstock for the Americas market, which features the most transparent facestock available for wafer seal applications. Translucent DM cinches mailers closed and enhances the visual presentation of direct mail pieces by showcasing their imagery and sales messaging. The advantage is obvious: By using Translucent DM, companies can use every inch of their mailers to stand out from the stack of the more than five million pieces of mail that the United States Postal Service delivers to businesses and households weekly.
“UPM Raflatac’s Translucent DM sets a new standard for clarity with direct mail seals,” says Linnea Keen, VIP Business Director, Americas, UPM Raflatac. “Using this innovative labelstock for wafer seal applications enables businesses and charities to enhance the artistry of their direct mail campaigns, while making their strongest sales case to consumers.”