While accurate color is important to the brand identity of consumer packaged goods, protecting brand integrity in the pharmaceutical industry is crucial as counterfeit drugs put the health of consumers at risk. Chesapeake (see Accurate Brand Colors Help Stem Drug Counterfeiting case study), a global producer of consumer packaging for many of the world’s leading pharmaceutical companies, turned to PantoneLIVE to increase consistency in its customers’ packaging. When it comes to pharmaceuticals and over-the-counter medications, even the slightest variation in packaging color can make a product suspect and the brand vulnerable to counterfeiting.
On one job, for example, Chesapeake was able to reduce color variation by 84 percent and improve process controls, which led to zero rejections from the print run and 100 percent client approval. PantoneLIVE is creating another positive impact on Chesapeake’s business. The company previously stocked as many as 3,000 different inks in its Leicester, U.K. plant and now stores only 537 without reducing color choices.
PantoneLIVE is connected to a large portfolio of software, containing real-world color data for hundreds of thousands of colors, and is supported by the latest color measurement technology. This is combined with professional services including workflow and color rationalization audits, and customized operating procedures from Pantone and X-Rite. Custom and bespoke spectral data, as well as metadata, are used to digitize brand colors. Digitized palettes are then expanded to create independent color standards to allow for accurate color reproduction on a variety of substrates.
Brand color data, equivalent to a digital color swatch, is stored in a secure, cloud-based portal that lets brand owners and other approved members of the supply chain manage digital rights and facilitate color communication across all materials in the production process. This centralized color communication process promotes consistency and helps achieve speed to market efficiencies from initial design to final production. The portal also provides direction to suppliers to meet brand requirements related to color quality.
While users of any manufacturer’s ink will be able to take advantage of PantoneLIVE, Sun Chemical is the preferred ink partner. Esko, a global supplier of integrated solutions for packaging, sign and display finishing, commercial printing and professional publishing, is also a preferred partner supporting PantoneLIVE. Both companies worked closely with Pantone and X-Rite to develop PantoneLIVE. Sun Chemical’s technology and color data are the foundations for PantoneLIVE, and this technology is integrated into Esko’s solutions.
In addition, Windmöller & Hölscher, a leading supplier of flexographic central impression and rotogravure printing presses, is recognized as the PantoneLIVE technology partner, serving the flexible packaging industry. In this unique capacity, Windmöller & Hölscher will extend the capability of their EASY COL on-press color matching solution to incorporate access to the PantoneLIVE ecosystem, thereby allowing converters to reduce press set-up times and in turn assure the quality of important brand colors on press.
Pantone and X-Rite are continuing to work with leading vendors to integrate and enhance their solutions with PantoneLIVE. This approach will offer customers real value in the color management and color communications process, while leaving much of their current investments in place.
Pricing and Availability
Access to the PantoneLIVE database starts at $99 USD (£63 GBP, €76 EUR) annually for a designer, $1,150 USD (£730 GBP, €885 EUR) annually for preproduction and from $2,000 USD (£1,275 GBP, €1,540 EUR) to $2,650 USD (£1,690 GBP, €2,040 EUR) annually for production. A color audit for a brand owner starts at $4,500 USD (£2,870 GBP, €3,460 EUR). Additional fees apply depending on services and scope required. PantoneLIVE solutions will be available June 15. For more information, please see www.pantone.com/live.