Crawford Technologies

PRO Channel Manager

Crawford Technologies announced the release of PRO Channel Manager, an innovative new software solution that allows mailers to send documents through multiple delivery channels such as digital mailbox services or online bill consolidation systems. With the recent explosion of Cloud and tablet usage, mailers are finding that customers want to receive their transactional documents using new technology such as digital mailbox services. PRO Channel Manager is designed to integrate digital mail into print and mail shops and print service provider workflows to provide customer preference management. This allows mailers to send mail to customers using their individual preferred delivery method and immediately reduce their print and mail costs.

Digital mailbox services have been in use for decades in Europe and Canada, and in the past year usage has exploded in the U.S. Several services have become popular in the U.S. including Digital Postal Mail, powered by Zumbox, Manilla, doxo and Volly (Pitney Bowes). They provide a paperless way for users to securely read their mail digitally wherever they want and on whatever device they want. PRO Channel Manager makes it easy for mailers to get on board, achieve cost savings, improve customer loyalty, improve online marketing reach and improve cash flow using online payments.

“We have been involved in online content delivery for more than 17 years and this is one of the most exciting products we have ever launched,” said Ernie Crawford, President of Crawford Technologies.

“PRO Channel Manager represents the next major step in shaping the future of Enterprise Output Management. This is truly a game changer.”

While many organizations currently have portals offering their customers online access, the use of these facilities for paperless document delivery has stabilized in recent years. Users’ expectations have changed with the advent of mobile, tablet and Cloud technology. According to industry consultant, InfoTrends, usage is set to explode. In a 2011 survey, InfoTrends predicted that within five years the print and mail industry will see two billion paperless documents/year delivered through digital mailbox services, driving an estimated $1.8 billion in annual savings to U.S. print and mail operations.

PRO Channel Manager lets mailers take advantage of the benefits and cost savings of digital mailbox services by providing a facility to track individual customer preferences for each type of document sent to them. This allows the mailer to send documents to customers in their preferred channel in the format needed, offering the perfect solution for customers who want to go paperless. PRO Channel Manager is designed to fit into any mailer’s current document creation and production environment, making it easy for mailers to implement digital mailbox services quickly and inexpensively.

PRO Channel Manager is able to manage customers’ preferences for any delivery method including accessible document formats such as Braille, Large Print, audio and e-text files, which are becoming important regulatory requirements.

“Organizations are looking to meet the evolving digital document delivery preferences of their customers and PRO Channel Manager greatly simplifies managing those preferences,” says Stuart Warner, Vice President of Sales.

“The resulting benefits in customer loyalty and print and mail cost savings can be significant.”

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