Jeffrey Hayzlett has released his second book, Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits.
"Running the Gauntlet is about driving change in your organization. I chose to add mobile activation to this book because of the transformative opportunity to connect with the reader, as well as supporting what we feel are important concepts and practices for any company out there—connecting with the people who buy, use and evangelize products and services—yours and ours," says Hayzlett.
In Running the Gauntlet, Hayzlett offers his familiar step-by-step style on how to educate company owners to stay ahead of their competition in today's ever changing business environment. Hayzlett explains the most dangerous move in business is the failure to make a move at all. "Fear. Apathy. Lack of personal responsibility. These simple human flaws can turn a good company into a dead company", adds Hayzlett.
To further educate the reader, SnapTags are found at the beginning of each chapter. The SnapTags offer a direct link to related video content from Hayzlett explaining the core concepts featured in each chapter.
Running the Gauntlet can be ordered at Amazon.com.