Printing Industries of America (PIA)

Direct Mail Pal 2012

Printing Industries of America announces the release of Direct Mail Pal 2012 featured as our Book of the Month. This much-anticipated new edition of the long-time best-selling Direct Mail Pal from Printing Industries Press provides current information on new postal rules and helps printers and mailers plan and operate effectively while saving costs.

Direct Mail Pal 2012, available from our bookstore, is vital for printers and direct mailers navigating the new complex regulations set by the USPS. It prepares them to stay on top of the changes in rates, regulations, pricing, and more by providing current postal information in a well-organized, concise format. This new publication delivers comprehensive information on topics such as:

• Quality assurance testing

• Variable text and imaging

• Mail security

• Barcode standards

• Drop shipping

One important feature of Direct Mail Pal 2012 is its guidance through the new USPS mailing environment. Many changes have occurred over the ten years since the first edition of the book, and mailers who are aware of these changes can capitalize on discounts and services while avoiding costly mistakes.

Authors T.J. Tedesco, founder and president of Grow Sales, Inc., and Charley Howard, vice president of Postal Affairs and Special Projects for Harte-Hanks, have written this handbook for printers and direct mailers of any professional level who want to do business more efficiently while keeping costs down. It is a great tool to update printers with new information and for printers looking to add mailing services into their facility. Most importantly, it can keep them from making costly postal mistakes.

The response rates for direct mail continue to climb, confirming that now is a better time than ever to get involved. It has one of the highest ROI of any media and is an important part of the marketing mix.

Order a copy of Direct Mail Pal 2012 online today or speak with a Member Central Representative at membercentral@printing.org, 800-910-4283 ext. 770 (U.S.), or 412-259-1770 (outside U.S.). Direct Mail Pal 2012 (Item No. 17272, ISBN 978-0-88362-740-2, 392 pp, perfectbound) is available for $30; Printing Industries of America members pay only $20. Find all of the great titles available at Printing Industries Press Online Store.

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