Badgetec

Button Tag for interactive campaigns

Badgetec has developed a new low-cost round clip-on Button Tag for interactive campaigns and/or increased political communication. Created about 150 years ago, political and campaign buttons have now morphed into clip-on Button Tags that can be laser printed at the time of a campaign event - even using the candidates QRCodes and allowing Smartphone links by the audience. These new Button Tags can be printed before scheduled campaign events on standard office printers. The QRCode links the attendees to the specific Webpage for the candidate’s current message. Media links reinforce the verbal message and provide supporting/proof material – particularly written-text for members of the press. Besides outlines of current issues and policy positions, QRCode links can also solicit funds while excitement is high!

Button Tags are a recent development and are provided as round diecut circles on standard laser/inkjet printable sheets. Printing front and back doubles the presentation. Each Button Tag has a slot punched near the top for attaching Badgetec’s new clothing-safe Contour Clip – replacing the traditional metal frame and pin. The Contour Clip attaches to a garment like a large “paperclip”. By distributing Button Tags as campaign buttons and QRCodes, supporters at the candidate’s event become more involved and remain updated on important topics.

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