Datatech SmartSoft, an industry-leading provider of address verification and mailing software, announced the release of MailSpotter, a new service for mailers that tracks the progress of mailings as they work their way through the postal system.
Using the IM barcode, MailSpotter takes raw scan data from the USPS as mail passes through postal facilities across the nation and turns it into easy-to-read charts, graphs and tables that lets a mailer know exactly what has been delivered, where, and to whom.
Additionally, MailSpotter includes a powerful QR Code creation and tracking feature that can generate unique QR codes for every single recipient. Every time a QR Code is scanned the mailer can receive real-time text or email alerts with details on who scanned it, and where it was scanned. MailSpotter’s detailed insight helps mailers:
- Know when to expect customer responses and prepare accordingly
- Identify mail delivery patterns and problems early enough to react
- Drill down to the specific mailpiece for customer-by-customer analysis
- Test different delivery options or analyze response rates based on the day of delivery
It also provides marketing service providers, printers and mail houses with an additional value-added service that they can offer to their customers, creating additional revenue opportunities. The MailSpotter reporting portal, which customers can access to view their reports, can be customized with the service provider’s logo and company name.
“MailSpotter was designed for any mailer looking to remove the guesswork that often follows the sending out of a mailing“, said Michael Shroyer, President of Datatech SmartSoft. “Now they will know exactly where their mail is – if it was delivered and when it was delivered.
“Also, since the MailSpotter service includes a powerful QR Code functionality, they’ll even know if their message was read, and who read it – all in real time – providing instant campaign feedback. This level of interactivity really helps to deliver on some of the promises of QR code technology, and takes direct mail marketing to the next level.
“We also want mailers of all sizes to be able to take advantage of this new technology, so we are pricing it affordably, based on the amount of mail that they track through MailSpotter, including an unlimited model for larger mailers or service providers who want to take advantage of the additional revenue and value-added benefits that this service offers them.”