Clickable Paper from Ricoh Americas (Booth 2600) is a new cross-media service enabling consumers to point an iPhone or Android smartphone at any printed surface and receive related online content – much like QR code technology. But Unlike QR codes, Clickable Paper’s cutting-edge technology is not dependent on a single company-generated barcode or limited to one piece of content such as a brand’s website. Rather, consumers can take a snapshot of any printed surface and be automatically linked to any kind of online media such as newspapers, magazines, direct mail, books, brochures, posters and more. Not only that, but all types information or services can be linked including multi-media content, web sites, e-commerce services and social networks – there’s virtually no limit!
This new application created by Ricoh is especially relevant to commercial printers, in-plant users and publishers, as it has the potential to empower them to provide rich cross-media content to their customers. And customers will have easy access to such content by simply pointing their smartphones at any clickable material on a page.