Leveraging Ricoh’s (Booth 2600) years of expertise working with high profile utility companies like the Los Angeles Department of Water & Power (LADWP), the Ricoh Customer Marketing Suite for Utility Companies provides the industry’s first behavior-based predictive modeling offering designed to optimize marketing budgets and improve how utility companies communicate with their customers. The solution takes advantage of actual utility customer data from multiple development partners to create a standardized set of algorithms that allows utility marketers to target customers with the highest propensity to respond to various marketing communications. This industry-first offering addresses key initiatives for utilities including: electronic adoption, renewable energy adoption, equal pay, usage, late pays and attrition. This type of predictive modeling drives greater efficacy, elevating the models beyond simple customer communications to more relevant and targeted marketing communications which lowers expenses and improves response results. Predictive modeling allows utility company marketers to identify specific, receptive audiences, and develop campaigns that maximize results while optimizing their marketing budgets.
The Customer Marketing Suite for Utility Companies also allows marketers to select from three predictive modeling solutions including: Risk Solutions, Service Solutions and Customer Segmentation, which address everything from late payments to renewable energy initiatives.