The push for improved analytics and control over campaign outcome is driving innovation in direct marketing and mailing solutions. Satori Software (Booth 4819) delivers with EasyTrack mail stream monitoring service. The service adds advanced mailing analysis capability to both Bulk Mailer and MailRoom ToolKit mailing preparation software solutions.
Achieve across-the-board visibility of mail as it passes through the USPS mail stream. Effectively monitor first class and standard mail letters and flats with easy to understand reports based on the scan data collected by USPS automation equipment. Gain improved visibility into the USPS mail stream, more accurate prediction of mail delivery windows and possible delivery issues. Select whether or not to track a mailing during the presort process.
EasyTrack automatically retrieves raw scan data from mail pieces that are marked with a properly encoded Intelligent Mail Barcode—there is no manual import or export of mailing data. A full set of analysis tools, including preset and ad hoc reports, maps and piece-level tracking of individual letters and flats delivers a detailed view of mailings.
See EasyTrack demonstrated at GRAPH EXPO in Booth 4819.