NewPage Corporation

Sterling Premium Digital Papers

NewPage Corporation (NewPage) announced that it has upgraded its Digital Coated Paper line with a new look and new paper. Sterling Premium Digital and Sterling Premium Digital for HP Indigo are the new digital premium papers without the premium price tag.

"On July 30, NewPage announced that the company's legendary Sterling brand had been reengineered to provide enhanced optics, an extremely smooth surface and premium shade – all at a No. 2 price," stated Aaron Haas, director, Commercial Product Management at NewPage. "Orders for the new sheetfed product, Sterling Premium, began shipping August 6."

Now, digital coated paper buyers can place orders for Sterling Premium Digital to get the same enhanced optics, surface and budget-friendly pricing. Sterling Premium Digital and Sterling Premium Digital for HP Indigo are available in a full range of finishes, weights and sizes – including a new 120 lb. gloss and dull cover weight.

"Even though we just started shipping paper, Sterling Premium Digital and Sterling Premium Digital for HP Indigo have already proven themselves in the field," said Dennis Essary, director, Digital Papers at NewPage. "During press trials, print service providers gave the products high scores, not only on the amazing surface smoothness and brightness, but also on the product's consistency and performance on press."

In addition, the market leading Futura product line now includes a 120 lb. gloss and dull cover while Blazer Digital has expanded to include a 110 lb. gloss and satin cover to meet the growing needs of the digital marketplace.

The entire NewPage Digital Coated Paper line has a new look, with redesigned ream wraps and boxes that will start with the new Sterling Premium Digital and Sterling Premium Digital for HP Indigo product lines first and continue with Futura, Produtolith Pts. Digital and Blazer Digital through the remainder of the year. A full offering of printed support collateral with customer personalization options to co-brand materials is available at http://www.newpagedigital.com/.

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