XMPie Circle (Booth 1200) is a cloud-based, Software as a Service (SaaS) solution used to help visualize and plan individualized customer communications campaigns. Designed to foster teamwork and collaboration, Circle provides a visual language that enables all stakeholders in 1:1 multichannel campaigns, no matter their location, to share concepts, agree on a blueprint, guide development, review and approve goals and touch points, and monitor analytics.
An easy-to-use, drag-and-drop application for diagramming multi-touch workflows, Circle has an unlimited canvas on the "cloud" where the campaign’s story can be created, commented on, and approved for execution. Adding new elements to the flow is as simple as selecting icon touch points, enhancers or actions from a convenient toolbox, and dragging them onto the canvas to create a professional-style storyboard.
Circle also integrates seamlessly with the XMPie uProduce engine, supporting live, data-driven previews of any touch point by simply selecting an individual recipient name from a pull-down list. Once a live campaign is launched, marketers can view reports right from the flow diagram, which serves as a window into PersonalEffect Analytics for progress monitoring, tracking, and measurement.