Pageflex (Booth 867), the developer of the leading technology for creating customized communications, has formed a new partnership that brings the power of customized communications to video. Through a partnership with DynamicVideo, Pageflex has created Pageflex Dynamic Media, a powerful tool that lets users create customized in-stream and in-banner videos that speak directly to the viewer in a personalized, cost-effective and operationally efficient way.
Internet users have become increasingly familiar with viewing and sharing videos online, especially in social media formats such as Facebook and YouTube. As a result, advertisers recognize the need to develop new ways of getting the attention of these users. Customized video fits that need perfectly, letting marketers create messages that speak directly to users in a format they are familiar with and enjoy using.
Pageflex Dynamic Media gives users a template-based workflow that allows them to bring what they know about a customer to video production. Users can easily customize elements of the video and banner ads, including video footage and advertising copy, including regional or local promotions, images and calls to action. Pageflex Dynamic Media is unique in supporting multiple video formats while consistently maintaining high quality video output. And, as a hosted solution, Pageflex Dynamic Media takes full advantage of the power of the cloud to optimize performance. Configurable Web-based real time analytics allow users to measure and track the results of their marketing efforts.
Pageflex Storefront customers can add videos created in Pageflex Dynamic Media to the list of products offered in their e-commerce sites and can allow their users to customize the video with images and text. Users can even combine their digital orders with their print orders.