Neenah Paper has launched the ROYAL SUNDANCE Paper Collection bringing together two popular brands to make paper selection a simple and affordable process. These economically priced papers are available in a variety of colors, textures, weights and envelopes.
The new collection consists of five finishes – Felt, Fiber, Smooth, Linen and Laid – each with its own unique color palette that includes a range of whites and its most popular business colors. There are also five common colors across the Felt, Smooth, Linen and Laid finishes: Brilliant White, Ultra White, 100 PC White, Natural and Eclipse Black.
After purchasing Wausau Paper’s premium brands earlier this year, Neenah Paper found that Wausau’s ROYAL Papers were a natural fit with its own SUNDANCE collection. ROYAL FIBER and ROYAL LINEN Papers were the industry-leading choices for fiber-added and linen-patterned papers, while the felt and smooth finishes had been the hallmark of Neenah’s SUNDANCE Papers. The new collection brings these papers together as well as the ROYAL RESOURCE and ROYAL LAID Papers.
“ROYAL and SUNDANCE Papers were both very well-respected and well-known brands in the market,” said Kathy Kemps, senior brand manager for Neenah Paper. “These two popular brands perfectly complemented each other, so the decision to take the best of both and create the distinctive ROYAL SUNDANCE collection was ‘real simple.’”
The new offerings include a wide range of basis weights to mix and match finishes and colors, along with matching envelopes. Neenah Paper’s Universal Digital Finish has also been added to the digital offerings in the collection, making ROYAL SUNDANCE Digital Papers compatible with all digital presses.
In addition, the new collection has an expanded green offering. Every ROYAL SUNDANCE item is FSC Certified and made with 100 percent renewable electricity. All recycled offerings are Green Seal Certified and the 100 percent post-consumer offerings are also Processed Chlorine Free.
“We’ve effectively combined five papers into one succinct collection that’s wonderfully diverse yet very economical. If you’re looking for an effective choice for your brand, ROYAL SUNDANCE provides the best value in the industry,” Kemps added.