Marketers are constantly looking for ways to make an impactful brand statement at the retail level. In addition, positive environmental attributes are becoming increasingly more important when evaluating material choices. Falconboard paper-based graphic display board offers both. (Falconboard is a product of Hexacomb, a BOISE company.)
Those attending FESPA, ExCeL Exhibition Centre, London, June 25-29 will be able to see first-hand how Falconboard can be used to create visually-outstanding, cost-effective, point-of-purchase, tradeshow and retail window displays, signage materials and furniture/three-dimensional letters. (Visit us at Hexacomb Netherlands booth B70S.)
“We want to show brand owners, wide-format printers and others looking for an ideal marketing medium, that Falconboard really allows you to stretch your imagination, while not stretching your budget,” said Antoinette Woldring, sales and marketing manager for Falconboard. “It is so versatile, Falconboard can replace many other traditional petroleum-based display materials, simplifying your ordering and inventory, while supporting a desirable environmental position.”
Falconboard is ideally suited for wide-format, digital and screen printing applications. Unlike corrugated-paper display materials, Falconboard features a honeycomb-shaped core. This makes the board easier/faster to cut into desired shapes, offers better visual aesthetics and is lighter weight which helps to minimize transport costs/carbon footprint. Falconboard’s tough core resists denting and its durable construction is scratch and warp resistant, which makes it ideally suited for applications requiring three-dimensional stability.
Additionally, Falconboard offers multiple advantages over petroleum-based (polyethylene, polystyrene or polyvinyl chloride) foam boards. It often contains recycled fibers which offer a preferred environmental profile. Also, paper-based structures typically can be easily recycled locally.
Whether it is elaborate in-store structures, traffic-stopping trade show displays or eye-popping signage, Falconboard has a proven track record in helping brand owners and retailers meet their marketing objectives. Falconboard also makes it easy to meet your sustainability goals – environmental, economic and social.