FUJIFILM North America Corporation

Dynamic Signage System

For retailers, it’s imperative to have a well-coordinated campaign, with dynamic signage that can speak to customers in real-time about an offer that’s going on today and then speak to them again about a different offer that’s taking place next week. As a result, both printers and print buyers are looking for innovative and cost-effective ways to change and update advertising campaigns, all in an effort to speak to as many customers as possible and move them to buy. 

Previously, that’s meant printing a number of versions of signage, high shipping costs and, oftentimes, installing it with the help of a professional.  All of that is equals big spends for retailers.

But, one company Fujifilm North America (Booth 1218) is partnering with, is  changing the way retailers are doing business.

Visual Magnetics – a moniker that serves as the name of the company as well as a description of its products – is transforming the way that brands are able to roll out in-store campaigns. The company has created a revolutionary large-scale graphic system that marries magnetic technologies with high-quality printed media, allowing retailers to easily and effortlessly change in-store signage.

“Until now, retailers had to accept costly shipping and labor-intensive installations as a necessary evil in changing in-store graphics,” explains Joe Deetz, president of Visual Magnetics. “This system aims to eliminate those frustrations and costs.”

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