For retailers, it’s imperative to have a well-coordinated campaign, with dynamic signage that can speak to customers in real-time about an offer that’s going on today and then speak to them again about a different offer that’s taking place next week. As a result, both printers and print buyers are looking for innovative and cost-effective ways to change and update advertising campaigns, all in an effort to speak to as many customers as possible and move them to buy.
Previously, that’s meant printing a number of versions of signage, high shipping costs and, oftentimes, installing it with the help of a professional. All of that is equals big spends for retailers.
But, one company Fujifilm North America (Booth 1218) is partnering with, is changing the way retailers are doing business.
Visual Magnetics – a moniker that serves as the name of the company as well as a description of its products – is transforming the way that brands are able to roll out in-store campaigns. The company has created a revolutionary large-scale graphic system that marries magnetic technologies with high-quality printed media, allowing retailers to easily and effortlessly change in-store signage.
“Until now, retailers had to accept costly shipping and labor-intensive installations as a necessary evil in changing in-store graphics,” explains Joe Deetz, president of Visual Magnetics. “This system aims to eliminate those frustrations and costs.”