XMPie (Booth 1202) Circle is a Cloud-based SaaS solution that helps visually articulate and share the content and flow for multichannel communication campaigns. It is essentially a campaign storyboard in the cloud with powerful mockups, proofing, and collaboration capabilities. With Circle, agencies or service providers can articulate to customers – and to their staff and outside collaborators – what the campaign is all about. This helps tremendously in engaging CMOs in using such multichannel campaigns, and it reduces dramatically the time from concept to deployment. Being able to monitor the campaign’s execution from its workflow diagram, clicking on touch points and viewing the status of KPIs is an unprecedented powerful capability.
Campaign Scheduling is a new set of capabilities in Circle. With Scheduling, customers will be able to schedule activities – such as email delivery or launching of composition for a print job – for a specific time, possibly with a recurrence pattern. In addition, conditional filters can be used to specify audiences for the scheduled action. The integration of XMPie media personalization, with data, scheduling and actions – such as email delivery or print production – is a unique innovation in marketing automation systems.