Konica Minolta Business Solutions U.S.A., Inc.

EngageIT XMedia

EngageIT XMedia from Konica Minolta (Booth 518) is an easy-to-use interface that allows digital printers to get ahead of the marketing game and keep pace with their customers in one-to-one conversations to drive deeper penetration, customer loyalty and marketing ROI. To do this, it manages and deploys all direct marketing channels, from direct mail to social media, in one fully-integrated platform. Nightly, hourly or real-time feeds allow automated triggers to deploy to any marketing channels so that customers are contacted based on a defined event, like a purchase, through the channels they prefer. Users can easily set up data queries to define who will or who will not be included in a marketing campaign, use plug and play templates for direct marketing pieces, and track reports of all marketing activity and ROI from a single dashboard.

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