locr maps (Booth 4673) is a cloud based solution providing fully personalized maps for print and online. They are ideally suited for direct mailing and crossmedia campaigns. locr maps provides licenses to professionally print maps in 300 dpi or to use them fully animated in personalized videos or PURLs. Marketing campaigns using locr maps have proven to be much more successful than regular personalized mailings. locr maps covers the whole world down to the street level. The maps can be fully personalized, adding the recipient’s location and dedicated shops of the advertiser to the map. Routes, company logos or icons may be displayed. locr maps engender emotions and present information in a way that makes marketing campaigns significantly more successful. Customers are typically agencies and print or marketing service providers, using variable data print software like GMC, XMPIE, Pageflex, HP Smartstream Designer and others.