NewPage launches the smarter economy coated paper: Anthem Plus.
NewPage Corporation announced Anthem Plus, the all-new, all-American economy coated paper built to perform in virtually every print application.
"Customers including merchants, printers and end users have been asking for a simplified economy sheet offering from NewPage with 90 brightness, a competitive price, good on-press performance and breadth and depth of inventory," said Jeff Pfister, commercial marketing manager, economy sheets for NewPage. "So we listened to our customers and we went to work developing an improved product and service offering that meets or exceeds all expectations. The result is Anthem Plus."
Anthem Plus offers a strong value proposition for all stakeholders in the supply chain. It has 90 brightness with a pure blue-white shade for beautiful printed results coupled with an unparalleled offering including gloss, dull and matte finishes ranging from 60 lb. text to 110 lb. cover. Anthem Plus has the broadest and deepest inventory commitment of any economy product available today and is stocked in press-ready mini skids and cartons for maximum efficiencies. Anthem Plus is chain-of-custody certified to the Forest Stewardship Council (FSC), the Sustainable Forestry Initiative (SFI) and the Programme for the Endorsement of Forest Certification (PEFC) to support sustainable forestry practices; and is made in the USA with pride which supports local economies and American jobs.
Until now, NewPage offered multiple economy sheet brands with different attribute packages and value propositions. These brands included Anthem, Fortune and Gusto. With the introduction of Anthem Plus, NewPage will be discontinuing Fortune and Gusto coated sheets.
"Last year, we made a major shift at our customers' request with the introduction of Sterling Premium," stated Steven DeVoe, vice president of Marketing for NewPage. "Sterling Premium shifted the definition of premium grades to reflect the times, delivering a better option for customers looking for premium print performance. Now we bring our customers another shift in our grade offering with the introduction of Anthem Plus. No other coated paper producer currently offers the breadth and depth of this product and service line-up, and we are excited about the potential to continue to grow and evolve with our customers."