EFI’s OPS Cross Media platform (Booth 2602) is an automated system that helps printing companies offer more-effective, targeted multi- media, multi-touch campaigns through an online interface that printing companies’ customers can easily learn, access, and update. Using this platform, printing companies can offer engaging, personalized campaigns that include Web pages, email, letters, and postcards in standard and custom sizes. The campaigns can include personalized URLs (PURLs) for campaign integration of print and online campaign components.
This product, which incorporates EFI’s OPS SmartCampaign marketing automation and OPS VPrint and VWeb variable data management technologies, takes the printer from the level of service provider to that of marketing communications expert, expanding both their service and product offerings. This new level of service offering provides improved visibility while supporting the end users’ branding and marketing strategy towards stronger overall marketing results.