Canon Essential Business Builder (EBB) program (Booth 502) is a suite of business development tools and services to help print and marketing services providers develop and grow new revenue streams.
The EBB has been expanded and now includes a digital growth offering to help print and marketing services providers leverage integrated marketing for marketing their services as well as servicing their clients.
The EBB digital growth offering includes:
• Cross media marketing campaigns that can easily be customized and allows users to leverage “turnkey” integrated marketing programs for their lead generation and nurturing activities.
• Sales training and tools to help develop the skills and knowledge for educating their clients and selling these new capabilities
The program leverages the EasyPurl 7 solution which is a SaaS platform that enables printers and in-plants to create, execute and track campaigns using the following channels and touch points: personalized landing pages and QR Code links, email, email triggers, social media, Intelligent Mail Barcodes. The EasyPurl platform has been specifically created with a WYSIWYG interface to help large and small printers and in-plants execute integrated campaigns without any programming skill in HTML or CSS. With hundreds of pre-created, browser optimized vertical specific templates for landing pages, mobile pages and emails, users can manipulate and customize templates in minutes vs. hours providing smaller retailers, service organizations, not for profit, etc., the ability to use multi-touch campaigns to market as effectively of larger organizations.