MindFire Studio (Booth 1861) is a cloud-based marketing automation software that enables marketers to generate qualified sales leads, shorten sales cycles, and improve ROI. Through its patent-pending technology, MindFire Studio provides highly flexible multi-channel capability, including the ability to seamlessly integrate high value, personalized print into any marketing campaign workflow.
MindFire Studio is the only marketing automation platform that seamlessly integrates print into today’s modern marketing campaigns—allowing print and marketing service providers to tap into this growing opportunity and drive innovative use of print.
Using MindFire Studio’s drag-and-drop workflow creator, print and marketing service providers can easily visualize and orchestrate offline and online media such as direct mail, email, Web, SMS (text messaging), Twitter, and voice to create a unified experience across multiple channels. In addition, they can:
• Create rule-based multi-touch drip marketing campaigns to generate, nurture, and score leads.
• Send triggered notification to the appropriate salesperson based on a respondent’s behavior for immediate follow up.
• Define Goals based on key conversion metrics, and analyze campaign performance to improve marketing results.
• Track each contact’s response across multiple marketing campaigns to build a complete profile of customer/prospect data, based on their activities.
• Push print directly into any HP SmartStream workflow for output on an Indigo Digital Press, enabling a service provider’s customers to drive campaigns utilizing print from their desktop.
• Offer customizable multi-channel marketing campaigns directly from web-based storefronts like Pageflex Storefront. Integrate contact data and activities seamlessly with major CRM systems such as Salesforce.com.
• Build general-purpose marketing campaign templates that can easily be customized, rebranded, and used for a variety of vertical markets, and/or across multiple locations.