Neopost USA

commLink

Customer relationships dictate business performance. Today, the majority of customer communication takes place through transactional documents in physical or electronic format. Ineffective communication strategies and/or inefficient document output processes negatively impact customer relationships, which in turn can affect overall business performance. Determining a digital communication strategy while maintaining physical mail delivery can be a daunting task for any company. This is where commLink, Neopost’s (Booth 3902) approach to Customer Communications Management (CCM) and portfolio of solutions provides a unique needs analysis through a tool powered by InfoTrends that empowers businesses to make informed decisions on how to implement effective customer communication strategies and optimize their document output workflow. commLink is the both the approach to CCM and the way Neopost brands its portfolio/suite of solutions that helps organizations optimize their overall business performance through linking the organizations overall business objectives to their customer communication strategies and document output process. The five major stages of the document output workflow that commLink focuses on are:

  • Data management and security
  • Composition
  • Processing/Mailing
  • Delivery (Channel Optimization, Print vs. Electronic)
  • Inbound (Remittance processing, response management

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