The Pitney Bowes Mailstream Engage (Booth 1947) is a unique direct marketing solution that provides print and mail operations with the ability to create high impact, personalized mail pieces without envelopes. This innovative solution takes standard letter-sized printed material and uniquely folds it to create a “micro billboard” mail piece. The innovative look and feel of the mail piece can increase open rates up to 10 times greater than traditional direct mail to boost the effectiveness of multi-channel marketing campaigns.
This solution feeds up to 3 personalized, full color, double sided sheets and a Tip-On, and assembles and folds them in a single pass to create a highly engaging mail piece. By using only letter size material to create the uniquely folded packets, the costs and operational inefficiencies typically associated with traditional envelopes such as warehousing, waste management and downtime are eliminated. Integrated barcode scanning and match technology supports variable page processing and document integrity. The solution is flexible to process Tip-On business cards, BREs, loyalty cards, postcards and even magnets. The small, compact design of the Mailstream Engage makes it ideal for small or limited space operations. Additionally, this innovative mail piece is idea for new media technology applications—such QR codes or augmented reality.
With the Mailstream Engage, print and mail operations can offer a highly effective multi-channel marketing capability, shorten SLA’s, speed campaign time to market, expand into new markets, increase client engagement and drive business growth.