Rex 3 has just announced the launch of DIRECTStrike, a campaign engine to create niche integrated direct marketing campaigns for increasing lead generation and customer response rates. DIRECTStrike utilizes a cross-channel approach consisting of individualized printed mailings, e-mails, custom landing pages, and social media integration to reach new audiences.
The DIRECTStrike campaign engine is split into three primary processes: planning, producing, and finishing. Beginning with an idea, Rex 3 creates a strategic, targeted plan. Following this initial planning stage is production of the campaign. In this stage, all communication strategies are created, programmed, printed, assembled, personalized, addressed, and fine-tuned to create a powerful marketing tool. In the final finishing stage, the collateral is mailed, launched online, and tracked for a comprehensive analytics report.
DIRECTStrike campaign elements include: research, list procurement, strategic design, variable direct mail and emails, mailing and distribution, custom URLs (PURLs), social media integration, call center integration, custom dashboard, campaign summary, and social media tracking. It’s the one-stop-shop for marketing professionals looking to have better agility and control to manage their marketing channels.
“To continually create change based on technological advances with the use of proprietary software, DIRECTStrike gives users the opportunity to achieve their reality of growth,” says Howard Shusterman, Chief Operating Officer of Rex 3. ”We’ve always been in the direct mail space and now we’ve innovated a great program to use our expertise with mail and combine it with practically all of the new media channels.”