Roland DGA Corp.

WallFlair Removable Fabric (ESM-WFRF)

Roland’s WallFlair Removable Fabric is a premium quality, yet affordable 6.7 mil, 150 x 150 denier fabric that is backed with a special repositionable adhesive.  An excellent choice for enhancing any interior space, WallFlair Removable Fabric is fire retardant and yields colorful, vibrant prints with all the softness and richness that has made fabric one of today’s most popular wall décor materials. Not only does WallFlair have a great white point, but it also offers greater opacity than many of the materials in this segment.  Designed for printing and contour cutting, WallFlair Removable Fabric is highly versatile, easy to install and GREENGUARD Gold certified for environmental safety.  WallFlair Removable Fabric is available from Roland in 20” x 50,’ 30” x 100’ and 54” x 100’ rolls.

The market for wall coverings is booming and is estimated at around $20 billion.  In fact, it is the fastest growing segment in wide-format.  This is quite a reversal of trends as the wallpaper market had been in decline for a decade until recently.  Why the sudden popularity?  The growth is due to two factors:  the availability of digital printing technology that allows creative wall graphics to be easily custom designed, and the introduction of new eco-friendly media such as WallFlair Removable Fabric that can be easily repositioned, mounted and removed.  A premium media, WallFlair Removable Fabric allows print service providers to capitalize on this trend.  Not only does it yield high image quality, but as a premium fabric it adds style and sophistication to the overall look of a room.  WallFlair Removable Fabric is also unique because of its GREENGUARD Gold certification, which ensures its environmental safety even for sensitive individuals such as children and the elderly.  Roland Eco-Sol MAX® inks are GREENGUARD certified as well, and image beautifully on this fabric media.  Together these products provide architects, designers and facility managers with an environmentally-friendly solution that also meets their high quality and durability standards.

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