Roland DGA Corp.

WallFlair Removable Vinyl (ESM-WFRV)

Roland WallFlair Removable Vinyl is a 6 mil matte, calendered, fire-retardant vinyl with an acrylic, pressure-sensitive, ultra-removable adhesive, specially designed for commercial and home décor wall graphics. An outstanding media for adding decorative touches to a store or a POP display, WallFlair Vinyl can be applied to virtually any non-textured flat or painted wall surface, as well as most types of wallpaper and wood paneling. Its proprietary adhesive makes installation and removal a breeze, with no messy residue left behind when you take it down. WallFlair ensures high color saturation and fine detail for exceptional overall image quality.  It’s available in 20” x 50,’ 30” x 100’ and 54” x 100’ rolls. 

The market for wall coverings is booming and is estimated at around $20 billion.  In fact, it is the fastest growing segment in wide-format.  This is quite a reversal of trends as the wallpaper market segment had been in decline for a decade until recently.  Why the sudden popularity?  The growth is due to two factors:  the availability of digital printing technology that allows creative wall graphics to be easily custom designed, and the introduction of new media such as WallFlair Removable Vinyl that can be easily repositioned, mounted and removed.  WallFlair Removable Vinyl is uniquely engineered for wall graphics.  As a fire-retardant vinyl, it is suitable for use in a wide range of venues.  Its matte finish greatly reduces glare for images that stand out even in the harshest retail lighting.  As a 6-mil vinyl, it is sturdy and durable, making it easy to install and remove.  Whether you are producing a simple home decor graphic or an entire commercial wall wrap, WallFlair Removable Vinyl provides a great long-lasting option that will maintain its high image quality through years of display and handling.

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