FutureMark Paper Group has announced the launch of Future Vantage, North America’s first 100% recycled coated #3 freesheet. Until now, there has not been a 100% recycled option for high-end corporate marketing materials and magazine, catalog, book, direct mail and retail applications. Previously, recycled content was only available if specified by the buyer and typically the maximum available was 30 percent.
Future Vantage brings outstanding brightness, print gloss and print fidelity to the coated #3 freesheet market, for the first time equipping corporations, merchants, printers and designers with the ability to differentiate their print products through both superior environmental and paper performance. Future Vantage is ideally suited for a variety of print applications across a number of market sectors, including financial services, retail, fashion, travel, automotive and telecommunications.
“Following the recent introduction of our recycled paper innovations in the book, digital inkjet and label markets, we are proud to deliver another breakthrough product to the coated freesheet market,” stated Steve Silver, President & CEO of FutureMark Paper Group. “With Future Vantage, there are no compromises – it is the first coated #3 freesheet with both 100% recycled content and excellent paper qualities some might traditionally associate with non-recycled products.”
According to the Environmental Paper Network’s Paper Calculator v. 3.2, 100% recycled coated freesheet generates 30% less greenhouse gas emissions, consumes 46% less water and requires the harvest of 20,000 fewer trees (per 1,000 tons of coated freesheet paper produced) compared to non-recycled coated freesheet. These unmatched environmental benefits, combined with a unique coating design and enhancements made to the de-inking process, enables producers of print materials to feel good about their paper choices by selecting a 100 percent recycled option.
FutureMark involves customers and printing partners extensively in its product development process, and their feedback on Future Vantage was invaluable to honing the final product. Continental Web Press completed print runs with Future Vantage and were pleased with the quality and press performance, commenting that the bright sheet has very good print gloss with excellent press productivity and print reproduction.
Chris Kendziora, Purchasing Manager at Royle Printing Company added: “We are delighted to offer this high quality sustainable paper product from FutureMark. Having worked closely with the development team on the creation of Future Vantage, we have the confidence to wholeheartedly recommend it to our clients, knowing that it will perform beautifully on press and deliver the eco-message our clients desire.”
Future Vantage paper boasts a 70 gloss finish, a high brightness rating of 88 and is comprised of 100 percent recycled content. Future Vantage is available in 50, 60, 70 and 80 pound basis weights and is immediately available through FutureMark’s sales force. FSC, SFI, and PEFC certified products available on request.