Ricoh’s (Booth 1931) 1to1Create Marketing Services is a cloud-based platform and subscription service aimed to help small to medium sized Print Service Providers create, launch, track, manage, modify and optimize turnkey cross-media marketing campaigns. It provides a website portal equipped with the tools, templates and tips needed to execute ROI-generating personalized marketing campaigns. The platform offers solutions to select prepared graphics, target customers’ audiences, acquire mailing lists, set pricing and more, Included in this portal are:
- 45 templates including direct mail pieces including post cards, tri-fold brochures, flyers, counter cards, landing pages and email blasts and much more
- Templates customized specifically for vertical industry needs including education, healthcare and retail.
- Intuitive and easy tools to segment audiences by geography, age, income, family size and many other demographics
- Free case studies and market-based value calculators from PODi, the digital print marketing industry association, aimed to help end users understand precisely how their print providers’ marketing campaigns will improve their business results.
- PTI Marketing Technologies, USA Data and ExactTarget have contributed their proven expertise to the service