uCampaign from Transformations Inc. (Booth 2063) is a versatile multi-channel platform for managing marketing materials and messaging used in variable data transactional documents.
With uCampaign, transactional document service providers can offer customers an intuitive, easy-to-use platform that puts them in control of virtually all elements of multiple marketing campaigns. Using a web-based wizard, customers can quickly and easily enter promotional information to be used in a document’s white space and include images of inserts and PDF attachments to be used with a mailing. With just a few clicks, customers can specify delivery time frames and whether a campaign is to be sent using print or electronic media.
With uCampaign, service providers can schedule and run jobs knowing that all necessary elements of a campaign are correct, approved, in place, and ready to use. By providing the capability of multiple approval levels, all of the appropriate managers have visibility of the entire campaign through the web portal without sending paper copies throughout their organization. Editing of the campaign takes place in real time and all edits require approval before taking effect. By utilizing the preference management features in Transformations’ Uluro software, messages can be delivered as a text message or as a fully functional HTML email with tracking to provide a quick monitor on the effectiveness of the campaign. By combining choice, convenience, and ease-of-use, uCampaign gives service providers and their customers a measurable advantage in managing and delivering effective campaigns within transactional documents.