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Twitter as a Marketing Tool

John Foley

There is a lot of buzz around Twitter these days, but if you aren’t...

Article • November 4th, 2009
Do you Dream in Color?

by Karen Hall

Digital color printing may be the perfect technology for the times

Article • August 31st, 2010
Winning Sales in a Losing Economy:

Don Schmincke

No one knows stress better than a salesperson trying to close deals...

Article • April 29th, 2009
Is White Ink Capability Really Such a Big Deal?

by Jeff Edwards

With all of the features on a wide-format printer, is white ink really...

Article • November 1st, 2011
Digital Original: Newsletters Are Still Good Business

by John Giles

Don't miss out on a profitable opportunity.

Article • March 1st, 2009
Through the Eyes of a Customer

J. Rickie Walsh

Long time letterpress printer Rick Walsh relates his experiences in...

Article • August 4th, 2009
What's Different about Selling Print in a Bad Economy?

Joe Rickard

Some "sales behaviors" required in a tough economy.

Article • February 11th, 2009
A Salesperson’s Guide to Using E-mail

Joe Rickard

It is no secret that e-mail has forever changed the way we communicate both...

Article • August 11th, 2009
Scanning the Wide Horizon

by Jeffrey Steele

Scanning equipment is now well within shops' financial range, and the...

Article • April 28th, 2010
Sales Clinic: Selling W2P Services Requires a Great Demo

by Joe Rickard

For salespeople, Web-to-Print services can create a significant...

Article • January 28th, 2011
Direct Mail: Practice What You Print

Mark Vruno

News flash for printers: The latest DMA National Client E-mail Survey...

Article • January 13th, 2010
Web Marketing: It's Time to Listen to the Expert in You

by Tawnya Starr

Everyone has the same amount of time in a day—24 hours, that’s what...

Article • November 2nd, 2009
Digital Original: Your First Marketing Customer Should Be You

by John Giles

Test drive marketing strategies to increase sales before offering them to...

Article • November 2nd, 2009
A Real Glass Act

by Jeffrey Steele

As leading print service providers diversify into new areas and seek to...

Article • August 1st, 2011
Don't Be A 'Fat-Cat' Printer

by Mark Vruno

My high school football coach had a fat-cat phobia. "Don't be satisfied...

Article • April 28th, 2010

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