Interactive Design & Management

PODi Case Study: CustomXM

CustomXM set the goal of hosting quarterly Lunch & Learn events for clients and prospects. Structured with an educational focus on the latest in integrated marketing tools, they allowed invitees to see first-hand how CustomXM used integrated marketing techniques to invite, register and follow up with respondents and attendees.
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PODi Case Study: CustomXM

CustomXM uses integrated marketing to grow its business.

Document • June 1st, 2012
Dalim Software Announces an Easy Way to Share at drupa

Dalim Software showcased new, significant ES and Virtual Libarary features that assist file sharing and viewing at drupa 2012.

Press Release • May 10th, 2012
drupa 2012: Into the future with current conducting structures

Take a look at what will come with current conducting structures printed on foil. This should result in intelligent packaging once it is possible to print entire circuits or even mini PC's. A trend that takes place right now on the other hand is from...

Video • May 10th, 2012
Crossing Over

As PSPs make the move to become MSPs, learning how to use cross media services such as personalized mail and email, mobile apps, SMS text messaging, and Intelligent Mail Bar Codes is the key to success.

Article • May 7th, 2012
Mail Room: Ask Sandra

Sandra Long, vice president, Printer Market and Customer Development, Pitney Bowes, answers readers’ questions about mailing. Send your questions to her at Sandra.Long@pitneybowes.com. Q: What questions can I ask my print customers to up-sell...

Article • April 1st, 2012
Grab More Business Fast with Quick Response Codes

Smart marketers are taking their message mobile.

Whitepaper • March 15th, 2012
PIASC: Print is...A Team Player

What you need to know about how small businesses are integrating traditional and digital marketing methods to create effective marketing campaigns: • Combination Approach is Ideal: 76% of small businesses state that their ideal marketing mix is a...

Video • February 20th, 2012
NewPage Introduces "Current" Educational Supplement to the "Ed" Series

First issue in the current series offers rationale and tips on use of QR codes

Press Release • February 9th, 2012
Digital Original: Embrace New Technology for Future Success

For a printer to succeed, you must learn how to integrate print with the new Internet tools that drive printing use. Printers must become experts in the Internet and mobile marketing.

Article • February 1st, 2012
QR Codes Find Their Place

Many sign and graphics shops are successfully integrating QR codes into their existing projects, connecting the Web and print—and opening up new growth opportunities in the process. Are you?

Article • February 1st, 2012
NFi QR Code Labels

Product identification labels that can be fully integrated with QR (quick response) codes and the full-color printing of custom graphics on a variety of substrates for a wide range of applications are being introduced by Nameplates for Industry, Inc..

Product • December 20th, 2011
Connect+ Customer Communications Series

One envelope…infinite possibilities! That’s the value of the Connect+ Series—the first mailing system ever to print high-resolution color graphics and postage on envelopes in a single pass. For your client, you can print a run of 5,000 envelopes...

Product • December 1st, 2011
Digital Original: Technology Presents New Print Opportunities

Printers who help customers take control of their communications will prosper

Article • December 1st, 2011
pbSmart Codes

pbSmart Codes give you the power to quickly and easily create an end-to-end QR code marketing campaign that will enable you to attract new customers, strengthen relationships, and analyze the results—all while increasing your revenue. Marketing...

Product • December 1st, 2011
4 Marketing Trends Worth Watching

The year 2011 might be coming to an end soon… but that doesn’t mean the worlds of marketing and communications will slow down!

Blog • November 30th, 2011