Interactive Design & Management

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  • Track Chairs Announced for the PODi 2012 AppForum Digital Printing Conference
    Track Chairs Announced for the PODi 2012 AppForum Digital Printing Conference

    Top strategists chosen to lead tracks on cross media, cutting edge digital print applications and technologies, and sales & business strategies

    Press Release • November 29th, 2011

  • QR Codes Do Work
    QR Codes Do Work

    There are a number of discussions online among printers who argue that QR codes don’t work. Some say they are just a fad. Among the reasons these printers give for believing that QR codes fail are “None of my customers know what QR codes are...

    Blog • November 10th, 2011

  • Stamford Symphony Adds QR Codes to its Repertoire

    The invitation to debut Pitney Bowes' newly unveiled pbSmart Codes to the audience comes from Stamford Symphony CEO Barbara Soroca

    Press Release • November 7th, 2011

  • Stop Sending Me Junk

    Sales trainer Dave Fellman says he doesn’t classify direct mail as junk just because he didn’t ask for it. But he does call it junk if it’s unlikely to provide a return on the marketer’s investment. In this podcast, he explains how to use QR...

    Podcast • October 27th, 2011

  • Interactive Signage Encourages Wide Format Use in Retail

    Retailers must draw customers into their stores, get them engaged, and convince them to spend once they are inside to encourage the same growth in store that they are seeing on the Internet. One of the most effective—yet relatively inexpensive—ways...

    Press Release • October 26th, 2011

  • Pitney Bowes Unveils pbSmart Codes: Latest Addition to pbSmart Suite of Marketing Communication Solutions

    QR Code solution with customizable mobi-page allows for more engaging and interactive marketing campaigns with real time tracking and reporting.

    Press Release • October 4th, 2011

  • pbSmart Codes

    QR Code solution with customizable mobi-page allows for more engaging and interactive marketing campaigns with real time tracking and reporting

    Product • October 3rd, 2011

  • Mail Room: Ask Sandra
    Mail Room: Ask Sandra

    Sandra Long, vice president, Printer Market and Customer Development, Pitney Bowes, answers readers’ questions about mailing. Send your questions to her at Sandra.Long@pitneybowes.com . Q: How does adding a QR code to a mailpiece bring value to...

    Article • October 1st, 2011

  • Masters of Their Craft
    Masters of Their Craft

    Examples of the year's finest print work were honored with PrintImage Excellence Awards trophies at the 2011 Owners Conference in Chicago. While the experts talk about automation and lights out production, these printers prove that the printer's craft...

    Article • October 1st, 2011

  • Digital Original: Marketing is the New Frontier of Print
    Digital Original: Marketing is the New Frontier of Print

    The debut of the Marketing Pavilion at Graph Expo may herald the services that will save the printing industry, or at least outline the shape of its future.

    Article • October 1st, 2011

  • Priority Mail: Yes! Direct Mail Marketing is Still Relevant
    Priority Mail: Yes! Direct Mail Marketing is Still Relevant

    Studies prove that consumers still respond better to printed direct mail than to electronic marketing communications. Today tracking responses is fast and reliable when the mail piece includes a PURL or a QR code. A QR code effectively makes the mail...

    Article • October 1st, 2011

  • Case Study: Case of Inevitable Change
    Case Study: Case of Inevitable Change

    We have to sell with the Internet, not against it. We have to be the enlightened printers who go to our customers and offer novel solutions for reducing costs and increasing effectiveness by combining print and emerging technologies.

    Article • October 1st, 2011

  • Quad to Unveil Interactive Print Solutions at DMA

    New tools help marketers and publishers integrate print with emerging mobile technologies

    Press Release • September 30th, 2011

  • The Variables of VDP

    According to Bob Hall, the question about VDP is, if it is so cool, has better response rates, and offers the opportunity for higher profits, why isn’t it more prevalent in our industry segment—other than in applications such as mail merge? He...

    Article • September 16th, 2011

  • Personalizing for Profits: Pitney Bowes Offers Marketing Solutions
    Personalizing for Profits: Pitney Bowes Offers Marketing Solutions

    Know your audience. That practical piece of advice was offered time and again by Chris Giles, vice president of competitive marketing for marketing service provider Pitney Bowes.

    Article • September 14th, 2011

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