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Interactive Design & Management

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Personalizing for Profits: Pitney Bowes Offers Marketing Solutions

Know your audience. That practical piece of advice was offered time and again by Chris Giles, vice president of competitive marketing for marketing service provider Pitney Bowes.

Article • September 14th, 2011
The Simple Secret to QR Code Success

QR, or Quick Response, codes have become the next “next big thing” in modern marketing. During the first of two days of educational Xplor Conference sessions, Principal Product Manager at Pitney Bowes Business Insight Stephen D. Poe let his...

Article • September 12th, 2011
Marketing and QR Codes

Visitors to the Marketing Pavilion at GRAPH EXPO 2011 have the opportunity to learn much about all of the tools and techniques that are involved in the business of marketing. The components of a marketing campaign can include print, digital, social...

Article • September 12th, 2011
QR Codes Add Web Content to Any Print Communication

We have all been told that when opportunity knocks, we need to answer. In the last eight months, a loud knock has come to our industry in the form of an odd-looking, dotted square called a QR code. The quick response code, which has proliferated on...

Article • September 12th, 2011
AccuTrace

On July 15, 2011, AccuZIP, Inc. announced the launch of its cutting edge, industry changing, unlimited multi-medium tracking service AccuTRACE.

Product • September 1st, 2011
VIGC Helps Improve QR Code Performance with New Test Service

Study reveals less than one quarter of QR codes are readable with average smartphone

Press Release • August 23rd, 2011
X-Rite and Pantone Demonstrate How to Imagine, Define, Apply and Create Color Graph Expo 2011

The companies will unveil new products and demonstrate how the latest X-Rite/Pantone solutions can help customers imagine, define, apply and create their color.

Press Release • August 5th, 2011
Monotype Imaging Debuts New Program that Gives Design Agencies Free Access to Fonts.com Web Fonts

Design agencies can now use Monotype Imaging’s complete Web font collection at no cost for building comps

Press Release • August 4th, 2011
Domino Increases Digital Presence at LabelExpo

Domino will confirm its transition from supplier of part-personalisation technologies to fully-fledged digital press manufacturer at this year’s LabelExpo Europe.

Press Release • July 26th, 2011
Using QR Codes to Reach Today's Busy, Mobile Consumer

Scan and Learn, by John Foley, Jr.

Whitepaper • July 19th, 2011
interlinkONE Launches New Features for iFlyMobi

interlinkONE added new features to its iFlyMobi application, which allows companies to easily build mobile websites and QR Codes.

Press Release • July 12th, 2011
Valpak Pushes QR Codes to 80 Million Households

Over the course of two months, Valpak will mail to more than 80 million households with QR codes on the outside of the envelope and on individual inserts.

Press Release • July 12th, 2011
XPLOR: What Makes a Successful Multi-Channel Campaign? The Good, the Bad and the Ugly (X15)

Multi-channel communication is nothing new but the technology available is constantly changing from PURLs to QR Codes and Augmented Reality. What makes a successful multi-channel marketing campaign and what doesn't? Is it the medium, the message or a...

Event • September 13th, 2011
Purlem Launches Personalized QR Generator

Purlem has released a QR code generator that creates a unique QR Code for each customer or prospect in a company’s database.

Press Release • July 7th, 2011
Digital Original: How Successful Printers are Increasing Sales

John Giles tells us, "The printing business is picking up around the country and I’m on the road every week visiting printing companies throughout North America. What makes some printers so successful while others flounder? Here are some random...

Article • July 5th, 2011

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