Marketing Collateral

HP Enhances Coca-Cola's Biggest-ever Personalized Brand Campaign Across Europe

HP announced its record-breaking, long-run production of personalized labels on HP Indigo WS6000 series Digital Presses for Coca-Cola’s biggest-ever personalized brand campaign. The campaign, Share a Coca-Cola, was launched across Europe on May 1. The campaign is designed to help Coca-Cola engage directly with its consumers in 32 countries. It substitutes the iconic Coca-Cola logo on bottles of Coca-Cola, Coca-Cola light and Coca-Cola Zero with 150 of the most popular first names...
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HP Enhances Coca-Cola's Biggest-ever Personalized Brand Campaign Across Europe

HP Indigo Digital Presses achieve record-breaking productivity to produce 800 million personalized labels in 32 countries

Press Release • May 16th, 2013
Digital Original: Web Marketing Still Needs Print

Print is the surprise ingredient in successful Internet marketing campaigns

Article • April 1st, 2013
One-to-One Marketing Gets Up Close and Personal

Highly personalized, one-on-one marketing campaigns achieve much better results than traditional marketing approaches. And the print provider who can provide these high-return materials will be well rewarded.

Article • April 1st, 2013
Color-Logic and Mirri Pak Substrate Chosen for British Awards Booklets

The awards ceremony annually recognizes and rewards companies and individuals demonstrating excellence and success within the office products industry

Press Release • February 4th, 2013
Cross-Media Marketing Gives Print New Life

Not only is print vibrant and alive, but it’s often the very foundation of the fast-growing cross-media market.

Article • February 1st, 2013
Chris Daniels of AccuLink explains cross media marketin

Chris Daniels of AccuLink explains cross media marketing.

Video • January 17th, 2013
Digital Full Color, Double Digit Response

With the Océ JetStream system providing reliable full-color output, Direct Group helps clients get dramatically better response rates from personalized trigger marketing.

Video • July 24th, 2012
Digital Original: Is Your Marketing Good Enough to Sell?

If you want to sell marketing services, make sure your own campaigns are in order first.

Article • March 1st, 2012
Johnson's World: Random Thoughts about Consistency

I’m in no position to lecture you about getting back into shape, but I do know a thing or two about consistently marketing your services.

Article • February 1st, 2012
More than 500 Success Stories in World's Largest Database of Digital Printing Case Studies

PODi collection shows wide-spread adoption and maturing markets for relevant 1:1, integrated cross media and comprehensive collateral management systems

Press Release • January 24th, 2012
Launching a Successful Multi-Platform Campaign

With brands looking to tap into cross media marketing programs to further reach customers, forward-looking graphic communications firms are offering clients a slate of multi-media services in addition to print.

Article • January 2nd, 2012
Keeping Print Relevant: Lessons Learned from a Bad Decision

Conventional thinking can block your company's progress.

Article • January 1st, 2012
Quad's Tempt In-Store Productions Commands Attention at Shopper Marketing Expo

Quad/Graphics, Inc. will showcase its Tempt In-Store Productions at the Shopper Marketing Expo in Chicago.

Press Release • October 18th, 2011
Masters of Their Craft

Examples of the year's finest print work were honored with PrintImage Excellence Awards trophies at the 2011 Owners Conference in Chicago. While the experts talk about automation and lights out production, these printers prove that the printer's craft...

Article • October 1st, 2011
Priority Mail: Yes! Direct Mail Marketing is Still Relevant

Studies prove that consumers still respond better to printed direct mail than to electronic marketing communications. Today tracking responses is fast and reliable when the mail piece includes a PURL or a QR code. A QR code effectively makes the mail...

Article • October 1st, 2011

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HP Enhances Coca-Cola's Biggest-ever Personalized Brand Campaign Across Europe

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