Out-of-Home & Outdoor Advertising
Out of Home Advertising First Quarter Revenue Up 4.5%
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Out of home (OOH) advertising revenue rose 4.5 percent in the first quarter of 2012 compared to the same period in 2011, accounting for more than $1.4 billion, according to the Outdoor Advertising Association of America (OAAA). The increase in revenue highlights steady positive year-over-year revenue growth since the second quarter of 2010.
“The out of home industry continues to perform well each year,” said OAAA President & CEO Nancy Fletcher. “Ad agencies and advertisers have...
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