Business Operations

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  • Quick Consultant: Don't Blame the Recession!

    Think you can blame all your problems on the recession? Think the mid-term elections will turn things around for you? Guess again! John Stewart asserts that, no matter who is in power or what the economy is doing, most problems printers encounter are...

    Article • October 18th, 2010

  • How to Build a Sales Driven Team

    When it comes to salespeople, the 80/20 rule applies: 20% of the salespeople make 80% of the sales. Want to take the guesswork out of hiring sales reps and find the top performers every time? Debra Thompson tells us that personality tests offer a much...

    Article • October 13th, 2010

  • Web Marketing: Face the Facts About Facebook, Part 2

    Facebook is THE social media. This month’s Web Marketing column concludes Tawnya Starr’s popular tutorial about building a successful Facebook fan page. She takes you step-by-step through the process of building up traffic for your fan page...

    Article • October 13th, 2010

  • Case Study: Electronic Paper Just Might Be Print's "Killer App"

    Electronic paper just might be print’s “Killer App”

    Article • September 30th, 2010

  • The Technology Dozen and Critical Survival Implications

    A dozen technologies that have survival implications for most commercial printers were identified by the Must See ‘ems Selection Committee. Their implementation can be seen in Must See ‘ems products on the exhibition floor. The survival...

    Article • September 29th, 2010

  • Expensing and Bonus Depreciation Extended Again

    President Obama has signed into law the Small Business Jobs and Credit Act, extending once again enhancecd Section 179 expensing and 50% bonus depreciation.  The legislation also continues the enhancement of popular Small Business Administration...

    Article • September 28th, 2010

  • Dr. Joe Webb, Free of Charge

    The Print Executive's Balancing Act: Managing for Today, Positioning for the Future " Sponsored by: manroland Speaker: Dr. Joe Webb Date: Tuesday, October 5 th , 2010 Location:  McCormick Place, Room S105 Time: 8:00 AM Continental Breakfast...

    Article • September 28th, 2010

  • Sales Clinic: Marketing Imagination, Part 3

    Concluding this three-part series on “Marketing Imagination,” we delve into the specifics of how to use extreme personalization to increase sales. Using the real world scenarios that he paints so vividly, Dave Fellman walks you through each stage...

    Article • September 23rd, 2010

  • Case Study: Print without Printing, Part 4

    In the final installation of his four-part series “Print Without Printing,” Tom Crouser offers his prognostications about the future business model for the printing industry. Will tomorrow’s printers evolve into Marketing Service Providers (MSPs...

    Article • September 23rd, 2010

  • 1:1 Health Campaign Fights Obseity, Generates New Business

    Based in London, Lateral Group combines data-led strategic insight with a range of offline and online outputs coordinated through an Integrated Communications Management (ICM) model. This marriage between print and electronic campaigns helps clients...

    Article • September 17th, 2010

  • Web Marketing: Web-to-Print Is Only the Beginning

    If you wait for the "perfect" solution before getting started with Web-to-print, you'll find your company at the back of the pack. Pick the software that best suits your company and dive right in. The same goes for using social media and search engine...

    Article • September 13th, 2010

  • Landmark Study Explores Capital Investment Process
    Landmark Study Explores Capital Investment Process

    Results from the new NAPL Capital Investment Study, a landmark report on the entire industry capital investment process, were revealed for the first time at the NAPL Critical Trends Summit on Monday, Oct. 4, by NAPL Senior Vice President and Chief...

    Article • September 13th, 2010

  • New NAPL Program Attracting Attention
    New NAPL Program Attracting Attention

    The considerable buzz around the National Association for Printing Leadership (NAPL) booth (#2261) is being generated by demonstrations of the Association’s newest industry management innovation, WorkPlan for Success.

    Article • September 13th, 2010

  • Sales Clinic: Marketing Imagination, Part 2

    Using email and PURLs as part of a direct marketing campaign need not be a stumbling block. Many printers balk at the idea because they don't know how to price these services. Dave Fellman not only explains his easy pricing method, but also outlines...

    Article • September 9th, 2010

  • Customer Satisfaction Means Action

    How a vendor measures customer satisfaction speaks volumes about how they’ll deliver satisfaction going forward. According to Michael Calderwood, Pitney Bowes, VP of customer loyalty, by learning more about a firm’s approach to capturing and...

    Article • September 3rd, 2010

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