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Johnson’s World: Know When to Hold ’Em, Know When to Fold ’Em

Ditching unprofitable customers can improve your bottom line.

Article • February 1st, 2013
Cross-Media Marketing Gives Print New Life

Not only is print vibrant and alive, but it’s often the very foundation of the fast-growing cross-media market.

Article • February 1st, 2013
Web Marketing: Nine Aspects that Can Make or Break Your Website

Here is a list of the nine aspects of a website that will have the greatest impact for your company to drive revenue and opportunity - and suggestions for how to design them properly.

Article • February 1st, 2013
Sales Clinic: Sales Growth Requires Great Customer Service

Selling printing or any service is a relationship business. Since so much of producing printing products and services is customized, building trust and personal relationships are vital in maintaining top customers.

Article • February 1st, 2013
Mail Room: Ask Sandra

It would be helpful to have some statistics that support my new marketing suggestions to show to businesses that are considering using my services. Do you know of any?

Article • January 1st, 2013
Association Insights: Flip-Book Mobile App Provides Much Needed Resource

Printing Industries of America’s “The Value of Print Flip-Book” mobile app is coming soon

Article • January 1st, 2013
Winning Strategies: 10 Reasons for Business Plan Failure

While many companies put together an annual plan, there are many reasons why a plan might not be well executed. Here are 10 common reasons for failure.

Article • January 1st, 2013
Johnson's World: For Us or Against Us

Have you ever listened to a pitch from a salesman who didn’t believe in his own product? How are you ever going to convince your prospects of the value of print if you don’t believe in it yourself?

Article • January 1st, 2013
Human Resources: How is Your Employee's Emotional Intelligence?

We are moving into an era where the call for people to mutually understand each other in the workplace has never been so essential. Studies have shown that emotional intelligence accounts for 27 to 45 percent of job performance.

Article • January 1st, 2013
Executive Suite: Overcome the Challenges of Running a Family Business

Keep family at home and business at work for smoother sailing

Article • January 1st, 2013
Picture Perfect: Printing for the Photo Market

Opportunities abound for those who approach the market properly

Article • January 1st, 2013
Case Study: Case of Business Threats, Part 3

Just because it’s old doesn’t mean it should be disregarded. Most business threats remain the same over time, regardless of technology changes. In our first installment I related the nature of a threat as well as the major test of financial...

Article • January 1st, 2013
Packaging Opportunities for Everyone

Pira International projects that the worldwide digital print market for packaging will reach $6 billion by 2015. This is an opportunity printers can’t afford to pass by. Large or small, packaging opportunities are available to all printing businesses

Article • December 1st, 2012
Digital Original: 5 New Year’s Resolutions to Improve Your Business

Losing weight won’t increase your profits, but these resolutions will!

Article • December 1st, 2012
Grab Attention with Cross-Media Marketing

Savvy print providers who are looking to expand their services beyond printing are viewing cross-media marketing as one key growth area. The best campaign efforts are those that mix an array of media, but allow for accurate quantification of results.

Article • December 1st, 2012

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The Inkjet Market Opportunity - Why Choice is Good

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