Mailing & Fulfillment
R3 - Recognizing the Real ROI of Address Correction for Your Mail Campaign
Date: Sunday, September 8 10:30 am - 12:00 pm
Speaker: John Leininger
Description:
What is it worth to return outdated undeliverable addresses into the marketing mix? Plenty—with tools available from the USPS, mail prep software companies and list serve companies that can convert 75% to 95% of UAAs into deliverable addresses! This could mean thousands of dollars in extra sales from a single marketing campaign. A typical database list has between 5% to 10% undeliverable address. The...
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- R3 - Recognizing the Real ROI of Address Correction for Your Mail Campaign
Event • September 8th, 2013
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