Sales & Marketing

Getting into Verticals: Education

Photo: PIP Printing Burlington

Promotional branding work is a key element of printing for the education market.
Promotional branding work is a key element of printing for the education market.
Photo: Konica Minolta Business Solutions USA

A school poster comes off of a Duplo device at the North Kansas City Schools' in-plant print shop.
A school poster comes off of a Duplo device at the North Kansas City Schools' in-plant print shop.
Photo: Konica Minolta Business Solutions USA

An inplant print shop within the North Kansas City School District outputs color posters with its Kip 7800 wide-format color printer.
An inplant print shop within the North Kansas City School District outputs color posters with its Kip 7800 wide-format color printer.
PIP Printing Burlington created this poster for Greensboro Day School.
PIP Printing Burlington created this poster for Greensboro Day School.
Photo: PIP Printing Burlington

School events offer opportunities for printers to show off their capabilities.
School events offer opportunities for printers to show off their capabilities.
Photo: PIP Printing Burlington

Private schools generally do more outsourced printing than public schools due to their fundraising needs and alumni programs.
Private schools generally do more outsourced printing than public schools due to their fundraising needs and alumni programs.
Redesigning the logo for Piedmont School gave PIP Printing Burlington a chance to demonstrate its design skills.
Redesigning the logo for Piedmont School gave PIP Printing Burlington a chance to demonstrate its design skills.

Profitably serving the education vertical at either the higher or lower level is first and foremost—ironically—a matter of learning: who to talk to, how to get to them, what they need, what they can afford, what they can do on their own, and how you can make life easier.“If someone thinks he knows all about it, then he doesn’t know enough,” insists Bill English, president of Superior Business Solutions in Kalamazoo, MI, which has handled many personalized marketing campaigns for...
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Getting into Verticals: Education

Profitably serving the education vertical at either the higher or lower level is first and foremost—ironically—a matter of learning: who to talk to, how to get to them, what they need, what they can afford, what they can do on their own, and how...

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