Sales & Marketing

First 9 10 11 Last
  • Sales Clinic: Marketing Imagination — Part 1

    How sharp is your Marketing Imagination? Dave Fellman points out that creativity and a strong imagination are necessary to support the transition from printer to marketing services provider. He offers some suggestions to help you jump start your...

    Article • August 9th, 2010

  • Good News: Print and Mail are Alive and Well

    Nancy DeDiemar outlines why direct mail is still one of the most effective—and environmentally friendly—marketing vehicles available. The use and promotion of direct mail means more sales to printers, whether they offer mailing services or not...

    Article • July 9th, 2010

  • Sales Clinic: Do You Get My Drift?

    After a seminar, a printer asked Dave Fellman to explain why airplanes drift. After a “stick and rudder” explanation about flying in the air as well as through the air, Dave recognized a parallel between aviation and managing a business. If your...

    Article • July 8th, 2010

  • Bindery: Start to Finish

    A profitable and efficient bindery operation depends on two things, automation and preparation.

    Article • July 1st, 2010

  • Winning Strategies: So Why Don’t You Have a Plan?

    Mitch Evans asks, “So Why Don’t You Have a Plan?” Many print owners don’t have the time, or don’t want to spend the time, or they have some aversion to writing things down. Mitch will outline the five plans every business owner should commit...

    Article • June 23rd, 2010

  • The Nitty Gritty of Social Media

    So many experts/individuals speak about social media in very general terms. This can be confusing and overwhelming for small business owners. In this first of a two-part series of articles, Tawnya Starr provides step by step instructions on how to get...

    Article • June 11th, 2010

  • Sales Clinic: What Happened To Loyalty?

    Dave Fellman answers the question: What happened to loyalty? “Printers think loyalty has gone out the window over the last few years,” he says, “but it may be that they haven’t really earned it.”

    Article • June 10th, 2010

  • Digital Original: Get Your E-Savvy On

    The Internet has changed the way the business world communicates. Internet technology has changed our expectations about information. It has created a culture demanding instant access in minutes rather than days. John Giles explains how that changing...

    Article • June 10th, 2010

  • Are Printers Masquerading as MSPs?

    Several months back, Margie Dana, founder of Print Buyers International, wrote a highly controversial piece that inflamed a lot of emotions. The title of the piece was, “You’re a Printer. Stop Denying It!” In the piece, she expressed frustration...

    Article • June 9th, 2010

  • Winning Strategies: To Be a Marketing Solutions Provider - Proceed with Caution

    Commercial printers hoping to offer marketing services must be their own guinea pigs

    Article • May 31st, 2010

  • Sales Clinic: Stay Positive!

    Sales techniques for keeping a positive attitude toward business competition

    Article • May 31st, 2010

  • Digital Original: Lost in (Cyber) Space

    Business owners need a solid Internet marketing strategy to maximize customer service

    Article • May 31st, 2010

  • Sales Clinic: Modeling

    Model your marketing plan on current business success and customer retention.

    Article • May 2nd, 2010

  • Advertising Specialties That Make a Difference

    The Advertising Specialty Institute released its first-ever list of top 10 eco-friendly giveaways for Earth Day 2010. Earth Day was celebrated on April 22 around the world, and more companies than ever before used eco-friendly giveaways to promote...

    Article • April 28th, 2010

  • How To Develop an Outstanding Territory Sales Plan

    Like any business plan, a sales plan provides a predicable road map of a goals and activities to ensure a successful year.

    Article • April 21st, 2010

First 9 10 11 Last

Directories & Guides

Featured Links

Industry Events

More