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Stein Mart Grows with Interactive Print

New for 2012 is the PODi Cross-Media Application Gallery (Booth 1269) which offers “Best-of-Results” case studies based on whitepapers of print-integrated cross-media applications. These examples provide GRAPH EXPO attendees with what they need to...

Article • October 9th, 2012
Marketing Again Is Front and Center

Located in the Marketing Pavilion, the Marketing Theater (Booth 1274) is an interactive learning center offering a robust daily schedule of free sessions on a variety of today’s hottest business building strategies presented by subject experts in...

Article • October 8th, 2012
Tuning in to the Dealer Channel

Recognizing the vital role that the dealer community plays in the print and digital graphics industry, GRAPH EXPO 2012 welcomes the inaugural Global Channel Partners Summit (Booth 4461). The idea for the three-day event, which begins today and...

Article • October 7th, 2012
Keeping Print Relevant: Is Social Media Right for Marketing?

Immediacy may not trump value after all.

Article • October 1st, 2012
Sales Clinic: Selling Print Starts with Confidence

Knowledge of your product offerings and belief in their value are crucial to sales success.

Article • October 1st, 2012
Online Sales Cinic: You Need A Stable Core!

Adding new core products can bring flexibility and growth to your sales strategy.

Article • October 1st, 2012
Neuromarketology: The Next Frontier in Strategic Marketing?

What is neuromarketology? And why the blazes should you care about it? It may just be the next best thing in strategic marketing.

Article • September 4th, 2012
Upgrade Your Image with Simple Phone Strategy

A well trained gatekeeper makes you look good to your customers

Article • September 1st, 2012
Rockin' the QR Codes: Force or Fad?

Use QR codes to add value, or don't use them at all.

Article • August 1st, 2012
Money Talk: All Sales Are Not Created Equal

It is possible to maximize a profitable sales model

Article • August 1st, 2012
Keeping Print Relevant: Fire up Your Passion for Print!

Before you can inspire your customers, you must find your own inspiration

Article • July 1st, 2012
What on Earth Were They Thinking?

Toshiba's latest PR campaign raises ire in the print community

Article • July 1st, 2012
Sales Clinic: Things I Think I Think

Be mindful of how you phrase assertions to customers and prospects

Article • July 1st, 2012
Who is Buying Your Printing?

Finding good customers isn't easy. It helps to know where to look.

Article • July 1st, 2012
Case Study: Case of the $250,000 Blahs, Part 2

This is the second of a two-part update of an article I wrote in 1999, which proved popular.

Article • June 1st, 2012

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