Sales & Marketing

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  • Web Marketing: Coming In for a Smooth Landing Page
    Web Marketing: Coming In for a Smooth Landing Page

    So many printers are trying to understand landing pages. How are landing pages relevant to your printing company? What is the difference between a landing page and the home page of your website? And, most importantly, how can a landing page impact...

    Article • July 1st, 2011

  • Sales Clinic: Recipes for Success (and Disaster)
    Sales Clinic: Recipes for Success (and Disaster)

    From the paper and ink or toner to the smile of your delivery driver, print customers want consistency. Give them service and products they can count on and they will stick with you for the long term.

    Article • July 1st, 2011

  • Digital Original: Use QR Codes to Attract New Customers
    Digital Original: Use QR Codes to Attract New Customers

    QR codes will get another boost this month when the US Postal Service offers a special 3% discount for any letters or flats if they include the QR code. The promotion runs through August. Businesses will be using the QR codes to link to online content...

    Article • July 1st, 2011

  • Sales Clinic: Who Are Our Competitors, And What Do We Do About It?
    Sales Clinic: Who Are Our Competitors, And What Do We Do About It?

    In today’s changing communications environment, it is often not easy for printing salespeople to know who and what they are competing against.

    Article • July 1st, 2011

  • Winning Strategies: How to Maximize Your USP

    Your company's Unique Selling Proposition (USP) should be the cornerstone of your marketing program. Remember, though, that it is just a marketing technique – you have to back it up with great customer service and sales support. Good marketing just...

    Article • June 1st, 2011

  • Executive Q&A: Sumeer Chandra, Vice President of Marketing and Strategy, HP Graphic Solutions
    Executive Q&A: Sumeer Chandra, Vice President of Marketing and Strategy, HP Graphic Solutions

    "The key is to make the paper that is being printed worth much more than the cost of putting ink on it."

    Article • June 1st, 2011

  • Sales Clinic: What Do You Sell?
    Sales Clinic: What Do You Sell?

    Most salespeople do a poor job of explaining what they sell – what prospects and/or customers could be/should be buying from them – and that most salespeople also do a poor job of networking. Don't leave it up to a potential customer to define...

    Article • June 1st, 2011

  • Sales Clinic: Customers Up For Grabs!

    Do you know who any of your competitors' best customers are? Obviously, any high volume printing buyer who's not buying from you must be buying from one of them, but can you match the buyer to the printer?

    Article • May 5th, 2011

  • Sales Clinic - I'm NOT ALL a-Twitter

    The hot topic in sales training these days seems to be Social Media Networking.

    Article • May 5th, 2011

  • Sales Clinic: Looking Back On 2009

    So some printers had a pretty successful year with a minimal amount of difficulty, while the majority had exactly the opposite. The question now is how to use this knowledge to make 2010 a better year for everybody.

    Article • May 5th, 2011

  • Print’s Social Network: Are You Experienced?
    Print’s Social Network: Are You Experienced?

    How some printers are using social media.

    Article • May 2nd, 2011

  • The Sign Connection: Capture a Quick Response with QR Codes

    Customers are always hungry for more immediate information from stores. With QR codes, you can provide a link to that information right on your customers’ signage at no additional cost to you.

    Article • May 2nd, 2011

  • Pressing On: Returning to Profitability
    Pressing On: Returning to Profitability

    Our web portal is live: www.MyPrintResource.com

    Article • May 2nd, 2011

  • Search Engine Optimization Made Simple
    Search Engine Optimization Made Simple

    Search engine optimization (SEO)—in everyday English—is understanding how your customers are trying to find you and making that search as easy for them as possible. You need to know what search engines and keywords are and how to use them to help...

    Article • May 1st, 2011

  • Stop Sending Me Junk Mail!
    Stop Sending Me Junk Mail!

    I don’t classify direct mail as junk just because I didn’t ask for it. But I do call it junk if it’s unlikely to provide a return on the marketer’s investment. Here is how to use QR codes to overcome that problem and add more value to your...

    Article • May 1st, 2011

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